Hello everyone, today I would like to talk about the brightway logo. 
■The meaning behind the brightway logo
The mark above the letters
"Edge of the canvas"
"Factory under one roof"
There are two messages contained within.
■ Edge of canvas
The edges of this canvas contain two messages: infinite possibilities and the challenge of an endless journey.
We hope that the future of those who wear brihgtway sneakers will be filled with infinite possibilities.
And may we always be able to support that foundation. That is our wish.
The lines that do not complete the square represent the eternal incompleteness of the design.
Our craftsmanship is always evolving and forever incomplete, while cherishing history and tradition.
The logo embodies our determination to take on the never-ending journey of creating the best products.
■Factory under one roof
The logo design conveys that brightway is made under one roof, and that each and every one of us carefully makes each pair of shoes with passion and pride.
While many factories are moving their production bases overseas in an effort to reduce costs, we take pride in the manufacturing that was born and raised here, and we are determined to carry on the philosophy of our predecessors here, contributing to local employment and becoming a company that is loved by the local community.
What did you think after reading the story behind the logo?
Each brand and company has a different story and aspirations, and I feel that a logo is a wonderful tool for conveying a message to society.
Today, we continue to carefully craft each pair of shoes so that we can fully convey the feelings we have put into our logo.
