How to clean and care for your sneakers

November 29, 2025

Thank you for always choosing brightway.

This time, we will introduce how to care for your leather sneakers so you can enjoy them for a long time.

White sneakers are a staple item.
Many of you may be buying a new pair or incorporating them into your outfits.

Despite their versatility, white sneakers have one flaw:

Today, we'll introduce an easy way to care for them when that happens.

Items you'll need:

・White towel (an old white T-shirt is fine too)

・brightway exclusive original care lotion

With these two items, your beloved shoes will be sparkling clean!
Please watch the video below for instructions on how to use them.

STEP ①: Apply a small amount of leather cleaner to a cloth.

STEP ②: Gently wipe the dirty areas on the leather surface with the cloth with cleaner.
You can also use it on the sole.

That's it, you're done.

It was surprisingly easy, wasn't it?

Other leather cleaners are also fine, not just the lotion introduced here.

They are available at shoe departments in department stores and ABC-Mart, so it's a convenient item to have.

This method is easy and highly effective, so please give it a try.

You can purchase brightway original lotion here:
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