—The Evolving Standard, EVA Series: Blending Beauty and Lightness—
Introducing the new EVA series, brightway's lightest model yet.
The EVA sole achieves both "lightness" and "style enhancement."
Furthermore, with a coating treatment, it has been updated to an all-weather specification, safe even on rainy days.
Experience brightway's new standard, which combines beauty and functionality.
What's Feature?
~ Enhance your style by 5.5cm for beautiful feet. ~
*The right side of the photo is the EVA series
By incorporating a voluminous sole, the heel height, including the insole, increases to 5.5cm.
This allows for further style enhancement while maintaining a dressy appearance.
It's a perfect pair for both elegant and casual outfits.
～ A uniquely blended softness for tireless comfort ～
The unique EVA sole, born after more than a year of trial and error.
By mixing rubber and EVA, we repeatedly conducted prototypes to achieve the softness of rubber while leveraging the lightness of EVA.
It provides a soft and enveloping comfort, as if you're walking on marshmallows.
This is a masterpiece that balances the formality of leather shoes with the comfort of marshmallows, two seemingly contradictory elements.
～ The lightness of a glass of water. Light packing for travel ～
Significantly lighter than brightway's initial model, Giichi2.
With the lightness equivalent to a glass of water, packing for business trips and travel is effortless.
Leather shoes are too heavy to carry, but you want sneakers that look like leather shoes and can be worn in formal settings. This pair solves such concerns.
～ All-weather capability with special coating. Beautiful and comfortable every day ～
By applying a coating to the leather surface itself, the shoes are updated to be wearable even in light rain (※While this product has a coated leather, it is not waterproof).
We co-developed this leather with Japanese tanneries, renowned for their excellent technology, making it safe to wear daily and easy to clean.
It's a reliable companion for daily wear and travel destinations.
～ Attention to unseen details that create comfort ～
brightway shoes are characterized by a "soft, gentle embrace" the moment you put them on, and a firm hold around the heel.
The secret lies in the genuine leather core material, the
While many sneakers use resin or plastic, brightway uses genuine leather for all its models.
This core material is made from re-purposed parts of cowhide, specifically the lowest layer that would normally be discarded.
It is rare, costly, and requires time and skill to manufacture, so only a few factories in Japan can use it.
This traditional manufacturing method, carefully crafted over time, ensures that the shoes conform to your feet as you wear them, providing a comfortable, blister-free fit.
"The essence of a good shoe is revealed in its unseen details."
Upholding the philosophy that its founder cherished, brightway continues to sincerely craft shoes today.
～ All parts replaceable. Repair service for long-lasting love ～
All parts of brightway sneakers are repairable and replaceable.
(※Repair and part replacement are paid services)
Notably, we offer full sole replacement, which is rare for sneakers.
While many high-end sneakers do not support replacement of their original soles, brightway can restore them to like-new condition.
Many other key parts, including cup insoles, are also replaceable.
This system is possible because all manufacturing processes are completed domestically, with our in-house craftsmen carefully crafting each pair.
"Not just making and moving on, but creating a pair that stays with you for a long time."
brightway continues to create long-loved shoes through sustainable manufacturing.
～ Domestic Materials and Local Craftsmanship ～
brightway is made by us, International Shoes Inc., a leather shoe manufacturer in Osaka.
The founder is Giichi Ueda.
In 1954, our shoemaking began in a small workshop with two people.
For over half a century since then, we have supported the shoemaking of many women's shoe brands, both domestically and internationally.
Since our founding, what we have cherished is "sincerely making good shoes."
Even after half a century, we continue to prioritize carefully crafting a pair that can be loved for a long time.
Furthermore, brightway procures materials produced in Japan whenever possible from producers we know personally.
Before starting any manufacturing, we always visit the producers, listen to their thoughts, and share our vision before embarking on co-creation.
～ Japanese Materials and Technology, to the Next Generation ~
The reason brightway is particular about domestic materials
is the desire to once again deliver Japan's shoemaking culture and technology to the world.
Japan has a history of thoughtfulness, meticulous craftsmanship, and local manufacturing.
To preserve and correctly convey these values, we actively use materials originating from Japan.
While many factories shifted to overseas production, brightway chose to continue shoemaking here in Osaka.
This is to pass on the techniques and spirit that our predecessors protected to the next generation.
Just like in Europe, where the philosophy and skills of craftsmen are passed from parent to child—
we aim to build such an ideal manufacturing haven in Japan as well.
To create a pair loved for 10 years and a brand to be proud of for 100 years.
Today, brightway continues to sincerely dedicate itself to shoemaking.
